1) What led you to launch your own virtual business?
A few years ago I took a six-month sabbatical and fell in love with the idea of a nomadic lifestyle. Today's technology breaks any boundaries and makes it totally possible, allowing people to work virtually, no matter where they live.
My background is in Business and Economics, and I had 9-to-5 jobs for many years, as a Digital Project Manager, leading developments on different platforms (Digital TV, Web, Mobile). Guess what? All of them can have content created anywhere and delivered through the Internet!
Today, with my own business at DanielaPavan.com, I help brands build a better digital identity to create successful relationships with their customers.
I work with a virtual team of highly skilled professionals (developers, writers, designers) based in different countries. This formula has been successful for me so far, and I believe it will become soon popular with many other businesses.
2) Tell us about your first marketing success.
Can I pick two, that happened roughly at the same time? Thanks!
a founding member of the team at Fastweb
that built the
firm's social media identity, still very active especially as customer service channel.
b. Interviewing successful women in technology for Girl Geek Life, an Italian blog focused on technology, discussed from a
Both these experiences have been successful in terms of people's reception, as well as for my professional growth.
3) Where would you say you get your inspiration from?
My first source of inspiration are the people around me. By listening to my friends and their needs, by observing people while traveling, I always put my brain at work to find new ways to use technology to solve their problems.
The second is the combination of my natural curiosity and desire to learn. I always take my Kindle with me and read about usability, branding, psychology, digital evolution, etc.
Then running helps me think, and yoga allows my brain to cool down a little.
Last but not least, I look up to two models from the past: Steve Jobs and Audrey Hepburn. I ultimately aspire to achieve a visionary leadership,the ability to understand people's needs even before they know them, while always acting with elegance and sensitivity.
4) What would a typical day be like for you as a marketing expert?
I chose this job because I don't really like following a routine. Now every day is different for me! :)
However, of course there are specific tasks that I have to deal with daily or weekly, such as reading and writing emails, and
surfing the web for articles and social media feeds related to my field. This is a great way for me to learn and keep myself up to date with what is happening on the market, what new technologies are out there ready to be tested, and what campaigns are really working.
In one sentence, the Web is my daily food for thought! Then two keywords can describe the secret sauce of my work: planning and monitoring.
During the weekend I make sure to plan for an effective and productive week, coordinating my virtual team, and then I constantly measure the results of what we are doing.
I spend some time every day collecting data from analytics tools and social media to understand if my strategies are effective enough, or if I have to develop anything different. I keep experimenting and learning.