privacy policy

Privacy Policy

1. Giving you a good user journey
Your personal data gets used to give you a better user experience.

2. Safe & Secure

Rest assured your personal data is protected at all times

4. Data stays with us

We only use your data to give you what you have signed up for.

5. Keeping it

We only keep on to personal data when we feel this

is valuable and beneficial to you

The Privacy Notice is set out to give you the information you need to understand in detail the level of personal data we collect about you at the times that you interact with us.  The Privacy Policy is also set out to help explain how we will store your data and keep it safe.

The policy is covers a lot of information, however Modish Living want you to be informed of your rights so if you have any unanswered questions once you’ve read this, then please feel free to contact us.  

Why we hold your personal data

The law around Data protection states that there are various different reasons why a company can collect and process  personal data, and this is broken down in to:

Contractual reasons

Wherever there is a need for us to store your personal data due to contractual obligations, such as collecting information about your delivery address and then passing this on to our courier, in order to ensure we deliver any items purchased by you to your address.

Legitimate reasons

At times you may which to contact us a few years after making a purchase to get additional care guide information or advice about your product, at this point we will access your details to find the product purchased so we can idenitify how best offer you advice.  We may use your data to for specific legitimate reasons which are expected to be part of running a business, such as identify shopping behaviour or trends, or personalising messages to you which might be seen as an area of interest to you. We could also use your address to send you information which we feel could be of interest to you or the products purchased. 


In situations such as fraud or other crime, the law may require us to collect and process your data.  


There are times where we can collect and process your personal data with consent, such as when you have opted in to a mailing list by ticking a box.  Any consent such as this would always be made very clear to you.

How do we collect your personal data?

  • When you make a purchase online, even as a guest, we will collect your personal data in order to carry out the transaction.  
  • Data is also collected if you create an account online, or if you log into your account
  • When you purchase an item in store or over the phone that requires delivery..
  • When you engage with us through social media.
  • When you contact us either by phone, through using our contact form or via email for either product queries, delivery updates or complaints.  
  • When you write a review about our products or services.
  • When visiting our store where a CCTV systems may be on for for security purposes, these systems may therefore record your image during your visit.

What personal data we collect?

  • Your full name, billing address, delivery address (if different), telephone number, email address.
  • A history of all orders placed.
  • Any details of interactions with us either through phone calls, emails, our online contact forms or instore.  

We will for example keep details of any conversations we’ve had with you such as about deliveries or complaints.  We will also keep details about your interactions, items you’ve viewed on the website, items you’ve added to the basket, any gift codes redeemed, web pages of high interest.

We may at times require and store either proof of address or photo ID (this may include passport or driver’s license) where bank transactions have been flagged due to the billing address not matching the card, or the delivery address being flagged as different from the billing address.

Website data such as the number of visits to our website, and what site you led you to our website.  This is from information collected by cookies in your browser. To learn more about cookies, please go to the Cookies section.  We also collect personal details that allow us to recommend products which may be of interest to you, such as if you’re searching for a reclaimed tv unit, we can show you other reclaimed TV units, and then possibly other items which would go with this TV.  

How your personal data is used?

To ensure we offer our customers a great experience, we combine data about you that helps form a picture of you.  This then allows to offer you promotional codes for products that you are interested in, making sure any information such as product launches, new product releases or product offers are all likely to be of interest for you. This is all seen as legitimate interest under the data privacy law, as it’s considered to be something the helps you receive a higher standard of service from us, ensuring you receive more relevant information.  

If at any time you wish to amend your data setting with us, then please bear in mind that although you have the right to do this, it may affect some part of our service to you.  In order to process any orders may via the website, in-store or over the phone, we will need to arrange delivery to your home. We will therefore require your personal information for this reason, unless you wish to arrange your own pick-up from us in store at from our warehouse. Although in this case, we will still require your name, payment details and some form of ID during your pick-up.  If you have requested product swatches or updates on out of stock items, then personal contact information will need to be held for us to deliver this service to you. 

Here’s a list of some of the reasons why we may need to store your data:

  • To respond to queries or requests
  • Processing order
  • Arrange deliveries
  • Handle complaints
  • Offer tailored information
  • Sending relevant mailing
  • Sending product launch updates
  • Process refunds
  • Supply VAT receipts
  • Product guarantees

Your details need to be passed to third part suppliers for:

  • Deliveries to take place
  • Store furniture when delaying deliveries

We also need to keep your details for a set period of time to ensure we can fulfil further contractual obligations, such offer refunds when required, offer product guarantees as set out by individual products, send follow up VAT receipt upon request or other such services.

Is your personal data protected?

Personal data is handled with the highest care making sure your data is protected at all times. We take steps to secure your access to your data through password protected portals and we only secure access for transactional information through using “https’ technology. We regularly look to strengthen our security through monitoring our system for possible vulnerabilities and attacks.

How long do we keep your data?

There is a need to keep your data for a period of time to ensure we have enough information to comply with contractual obligations. This includes any orders placed, data will be held up to 5 years. In the case of warranties stretching beyond this period, we will need to extend the period of time with which we hold your data, in order to provide you with sufficient service and support.

Is your personal data shared?

Rest assured, at no time at all to do we sell any of your personal data on to any third party. Your personal data is protected within the business and used solely for business activities which involves giving you a service and/or selling and delivering products to you.  However, in order for us to deliver you a high level of service, we share your data with companies that help us achieve this service.

These companies include:

Delivery companies who help us delivery your purchased items to you.

Warehousing team, who help pick, pack and quality check your package and add personal address labels on to your package, who help us get your deliveries out to you.

Professional services such as our providers of interest free credit and furniture protection insurance as well as advertising partners, marketing agencies and web host, all of whom help us run our online business.

Law enforcement and fraud prevention may require information shared to help us prevent fraud, as well as credit reference agencies.  

Third party service provider companies which help us manage your delivery, the fulfilment of your order and communications ensuring we deliver a streamlined high level service for you.

Social media sites if you have approved them as a company, plus marketplace where you have placed an order.

Processing of your personal data 

We operate on a global scale, including using global platforms to support the running of the business. This means that sometimes we will need to share your personal data with third parties outside of the European Economic Area (EEA) such as United States of America or Canada. This might be required in to process your order and your payment.

We always ensure your data receives the same protection as if it were being processed inside the EEA. All information that gets transferred is done so under the same security as stated in this Privacy Notice.  

Personal data and your rights

We want to make it nice and easy for your to get a simple overview of your rights with regards to your personal data.  

You have the right to request the following:

  • personal data we hold about you, which in most cases will be free of charge
  • Where inaccuracies are evident of your personal data, you may request for this to be corrected.
  • Removed from any direct marketing campaigns through specific or all channels used by us.
  • When we hold personal information of you for legitimate reasons, you may ask to stop processing your personal data.  

To make any amendments to your personal data, or if you wish to request your own personal data, we will need to protect this confidential information through requesting verification of your identity.   

Unsubscribe from marketing

We aim to offer your product launches, new trends and offers through our direct marketing campaigns. When sending direct mail to you via email communication, we always include an “unsubscribe” link. Please click this at any time to unsubscribe from our direct marketing campaigns.

Regulators to contact

If at any time you feel unhappy with the way we are handling your data, you may contact the Information Commissioner’s Office by calling them on 0303 1231113 You can also go online to

For all overseas customers

If you are a non-UK customer, by subscribing to our mailing list or by providing us with your data, you are consenting to the processing of your personal data. You will have the same right to protection of your personal data and to request this data.

How to contact us

We hope you have found this information useful and that we’ve answered any questions you might have around why we hold your personal data.  If you would like to get in contact with us about anything in relation to you personal data, please see below on how you can contact us:

Either call us on 01273 499057 and ask to discuss GDPR, so you can be put through to the right person. Or if you would rather email us, please send an email in to and write GDPR in the title, so we can quickly and easily identify your email enquiry.  

Alternatively, please feel free to write to us at:

Modish Living, Brighton, Hove, Unit 6, Hove Business Centre, BN3 6HA.

What Are Cookies? 

A cookie is a small file that is downloaded onto your computer when you visit a website. It allows us to recognize and tailor our site to you and it won’t harm your computer.  

Opting Out of Cookies

If you prefer, you can restrict, block or delete cookies by changing your browser settings but that may mean that you won’t be able to add and buy products from our store. 

Which Cookies Do We Use?




Data Kind

Sessional or Persistent?


Allows Modish Living to store information about your session (referrer, landing page, etc..)

Unique Token


_Modish Living_visit
storefront and checkout.Modish

Used by our internal stats tracker to record the number of visits to the shop


Persistent for 30 minutes from the last visit

_Modish Living_uniq
storefront and checkout.Modish

Counts the number of visits to a store by a single customer


Expires midnight (relative to the visitor) of the next day


Stores information about the contents of your cart

Unique token

Persistent for 2 weeks


Stores session information for the checkout process

Unique token



If the shop has a password, this is used to determine if the current visitor has access

Unique token




Tracking who visits the store and from where

Persistent for a very short period

Unique to each other


Payment Transaction